There was a moment from my first EDC Las Vegas – I was in the perfect spot in the crowd with enough space to dance but the right distance for optimal sound and to see the entirety of the massive stage. Alesso was building up to a drop. The energy around me was intoxicating. Colourful lights everywhere. Beautiful, kind people having the time of their lives and spreading nothing but love. Music that was intense, uplifting, emotional and hit the very depths of me. Then the drop came. The bass pounding in my chest, the goosebumps all over my body, the fireworks in the electric sky, the tears rolling down my face. It was a moment of pure bliss, happiness, and joy. A feeling like I’ve never felt before and something so rare and special that I knew it would be difficult to describe this to others.

Our lives are made up of the little moments as well as the big ones too. I’ve been chasing these surreal moments with each festival I go to, but have also discovered a whole new level of acceptance and love in the small moments. I am a long time Electronic Dance Music listener, but only truly found a home when I discovered the festival and rave community. Since then, my mission has been to keep spreading this culture and show the world our positivity. Sero xoxo was born out of the love of this community. We wanted to give ravers something unique and expressive, items that will make heads turn and get you that loving compliment. We hope you love our products as much as we loved creating them for you! - JK