Where do we even begin?

Music has this way of connecting people no matter who you are, where you come from, or what makes you different. The rave community was born from that connection. A space built on love, acceptance, creativity, and zero judgment. We feel so honoured to be a part of this community because it’s unlike anything else and it has changed each of our lives forever.

Our journey started with the four of us, friends turned family and countless memories together. We took our friendship to another level with just one idea, a spark of creativity, and a deep love for this community. From that, sero xoxo was born. It was so important to us that the name embodied that feeling of pure joy, and the love you feel from those you encounter in our little world. This community and the support we’ve received, have given us the space and confidence to finally chase our dreams, and have a ton of fun while doing it. We wanted to give back to the community that has given us so much, with designs created for ravers by ravers. We know the importance of being able to express yourself and belong, while feeling comfortable and safe. That’s something we will always strive to embody with our designs, and the lasting feeling we hope you have when you wear our
pieces.

All of our journeys and stories are all intertwined. We’re excited to be a part of yours, as much as you are a part of ours. We hope you wear our brand with pride, as that’s exactly the feeling we have knowing you’re representing us out there.  Thank you for being our inspiration, our motivation, and our reason for striving to be better. Together we hope to make countless beautiful memories.

Thank you from the bottom of our hearts.

With love,

JK, Sang, Sunset, and Fuegz

JK

There was a moment from my first EDC Las Vegas – I was in the perfect spot in the crowd with enough space to dance but the right distance for optimal sound and to see the entirety of the massive stage. Alesso was building up to a drop. The energy around me was intoxicating. Colourful lights everywhere. Beautiful, kind people having the time of their lives and spreading nothing but love. Music that was intense, uplifting, emotional and hit the very depths of me. Then the drop came. The bass pounding in my chest, the goosebumps all over my body, the fireworks in the electric sky, the tears rolling down my face. It was a moment of pure bliss, happiness, and joy. A feeling like I’ve never felt before and something so rare and special that I knew it would be difficult to describe this to others.

Our lives are made up of the little moments as well as the big ones too. I’ve been chasing these surreal moments with each festival I go to, but have also discovered a whole new level of acceptance and love in the small moments. I am a long time Electronic Dance Music listener, but only truly found a home when I discovered the festival and rave community. Since then, my mission has been to keep spreading this culture and show the world our positivity. Sero xoxo was born out of the love of this community. We wanted to give ravers something unique and expressive, items that will make heads turn and get you that loving compliment. We hope you love our products as much as we loved creating them for you! - JK

Sang

I had always heard about festivals and the community from my partner, but I never truly understood what all the hype was about. It's just a concert right? I didn't realize how wrong I was until I went to my first festival. After years of trying, my partner and friends finally convinced me to attend my first ever festival. That's where I finally witnessed and felt the magic of this community. So yes, I became the newest Rave Baby in the Rave fam (I still kinda am).

I was overwhelmed by all the love and kindness from my Rave Fam and everyone around us. People were smiling, giving me compliments as they walked by, trading Kandi, dancing, and giving me hugs. I had never experienced anything like it before. It was all kind of perfect timing because that summer I was going through a lot. Some of the worst moments in my life, clashing with the biggest and best moments. I reflect on this sometimes and think, "No one could have ever known what I was going through", but yet their energy and love changed my life. This community reinstated my faith in people, in kindness, in love, and being yourself. Suddenly I didn't need to be on, I wasn't being judged, I could just dance my heart out. I wasn't expected to be anything, I could finally just be me.

I am a stronger person today because of all of that healing love I received from my partner, the rave fam, and those I encountered. I will forever be indebted to this community for returning me to myself. I hope each and every one of you get to experience this magic and allow it to transform you for the better. My contribution through sero xoxo is my version of a love letter to this community. Thank you for cheering me on, loving me, and inspiring me to be better. I will always strive to do the same for each of you.

PLUR always. -xoxo Sang

Sunset

There was a time when my days felt dim and my creativity had gone silent. Life moved forward, but I felt stuck and hollow. Then at my first rave, I experienced a moment that felt like a breath of colour after years of grey.

I stepped into trance music, into community, into joy that wasn't forced and that asked for nothing in return. I let myself cry, dance, and finally release everything I’d been carrying. I was able to be vulnerable without feeling exposed. In that space, I learned that purpose doesn’t have to be complicated. It's joining forces. It's connection. It's existing together.

The rave community gave me the courage to rebuild myself and create again, and my place in sero xoxo was only possible from that renewal. It's art, passion, and gratitude for the people who helped me come alive again.

I hope sero xoxo helps others feel that same spark and gives them stories to share. That it reminds the lonely they’re not alone, that joy is meant to be shared, and so is the sadness we're brave enough to show. Both have a place here.

Rave on and keep PLUR-ing. Life needs the beauty that this community offers.

Fuegz

I started raving alone as most of my friends didn't listen to EDM music. My first concert was seeing Excision, then Skrillex with his Mothership tour. This became my turning point. From here I went to my first music festival and then another and then another. Next thing I knew, I was going to EDC alone. By this point I had already gotten a few friends to go with me to festivals but EDC was a major expense. It was something I always wanted to go to so I went solo.

Before long, I started recruiting my friends to go to EDC and each year the number of people in the group increased. I went from one person, to four people, to 11 people at EDCLV 2025. My close friends were finally together. It was a long journey and I loved every minute of it.

I unexpectedly became a rave dad, taking care of little rave babies as they joined the Rave Fam. I've converted people who were never into edm - they were into reggae, hip hop, etc. etc. etc. (Sang). She went to her first music festival and she turned into a raving addict that I couldn't control. it's moments like these that keeps bringing me back to this community. Seeing fresh faces, seeing them glow with excitement as they see their first light shows, and excitement in their eyes as they know there will be another day to do it all over again.